Supergroove performance attire
Shared by New Zealand Fashion Museum
In the early 1990s when Auckland band Supergroove began their musical careers, the mainstream airwaves favoured the music of foreign artists over that of New Zealand musicians, meaning that bands had to garner their own fan base before they got any radio play. One of Supergroove’s strategies to set themselves apart was to create a very strong brand for themselves, which they did using colour. Guitarist Ben Sciascia created their red, white and black logo based on the Airfix logo, which prominently adorns their stage attire. Feline made a hoody, sweater and trousers for each member of the group. Their distinctive mix of colours was carried over to their tour posters and album covers. They even stuck to this colour palette for their music videos – watch the music video for 'You Gotta Know' on NZ On Screen. Clearly their strategies were effective as their debut album went platinum in New Zealand in 1994. Read more about wearing the colour black in the New Zealand Fashion Museum publication Black: The history of black in fashion, society and culture in New Zealand.
Ngā whakamārama
Details
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Title
Supergroove performance attire
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Maker
Tanya Sheridan
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Contributor
Nick Atkinson
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Date made
Circa 1993
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Rights
Nick Atkinson ; Creative Commons BY-NC-ND 4.0 Licence
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View source record for this item
https://www.nzfashionmuseum.org.nz/s/supergroove-performance-attire/
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Location
www.nzfashionmuseum.org.nz
Whare taonga | Organisation
New Zealand Fashion Museum
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Text adapted with permission from Te Papa and Digital NZ
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