'The Maori Way of Life' (Sanitarium Weet-bix Card Album)
Shared by Museum of New Zealand Te Papa Tongarewa
This Weetbix Card Album, ‘The Maori Way of Life,’ is one of more than 100 sets of trade cards produced by the Sanitarium Health Food Company since 1941. The album describes aspects of Māori history, food production, social organisation, art, religion, and employment, illustrated by collectible cards. The album was probably produced for a predominantly Pākehā audience, and is an example of the appropriation of Māori culture for advertising and marketing purposes. Further reading Wolfe, Richard. 2013. Collecting – 20th-Century collecting. Te Ara - the Encyclopedia of New Zealand. http://www.TeAra.govt.nz/en/collecting/page-3
Ngā whakamārama
Details
-
Title
'The Maori Way of Life' (Sanitarium Weet-bix Card Album)
-
Maker
Sanitarium
-
Date made
1969
-
Subject
Trade cards, culture, paper, ink, books, appropriation, New Zealand
-
Rights
All Rights Reserved
-
View source record for this item
Kei hea tēnei taonga?
Where is this item held?
-
Additional information including high resolution images may be available.
-
Location
Cable Street, Wellington
-
Website
Whare taonga | Organisation
Museum of New Zealand Te Papa Tongarewa
Ngā here ki runga i ngā whakaahua o tēnei taonga?
What can you do with images of this item?
-
You must check with Museum of New Zealand Te Papa Tongarewa to confirm terms of use and any attribution requirements, but this is our understanding:
-
Use for private study, research, criticism, review, or education
NZ Copyright law allows for the use of copyrighted works in specific circumstances. Consider what you can do under copyright law.
-
No sharing
You can't share this image without futher permission.
-
No modifying
You can't modify, remix or add to this image without further permission.
-
No commercial use
You can't use this image to make money.
-
Text adapted with permission from Te Papa and Digital NZ
Tāpirihia he kōrero anō
Improve this record
-
Can you help us? Share names, details and stories to help enrich the collection.